What is Business?

Human beings are continuously engaged in some activity or other in order to satisfy their unlimited wants. Every day we come across the word 'business' or 'businessman' directly or indirectly. Business has become essential part of modern world.

Business Meaning Definitions Features
Image Credits © Mohddeeb.

Business is an economic activity, which is related with continuous and regular production and distribution of goods and services for satisfying human wants.
All of us need food, clothing and shelter. We also have many other household requirements to be satisfied in our daily lives. We met these requirements from the shopkeeper. The shopkeeper gets from wholesaler. The wholesaler gets from manufacturers. The shopkeeper, the wholesaler, the manufacturer are doing business and therefore they are called as Businessman.

square Definitions of Business


Stephenson defines business as, "The regular production or purchase and sale of goods undertaken with an objective of earning profit and acquiring wealth through the satisfaction of human wants."
According to Dicksee, "Business refers to a form of activity conducted with an objective of earning profits for the benefit of those on whose behalf the activity is conducted."
Lewis Henry defines business as, "Human activity directed towards producing or acquiring wealth through buying and selling of goods."
Thus, the term business means continuous production and distribution of goods and services with the aim of earning profits under uncertain market conditions.

square Features of Business


Characteristics or features of business are discussed in following points :-

1. Exchange of goods and services


All business activities are directly or indirectly concerned with the exchange of goods or services for money or money's worth.

2. Deals in numerous transactions


In business, the exchange of goods and services is a regular feature. A businessman regularly deals in a number of transactions and not just one or two transactions.

3. Profit is the main Objective


The business is carried on with the intention of earning a profit. The profit is a reward for the services of a businessman.

4. Business skills for economic success


Anyone cannot run a business. To be a good businessman, one needs to have good business qualities and skills. A businessman needs experience and skill to run a business.

5. Risks and Uncertainties


Business is subject to risks and uncertainties. Some risks, such as risks of loss due to fire and theft can be insured. There are also uncertainties, such as loss due to change in demand or fall in price cannot be insured and must be borne by the businessman.

6. Buyer and Seller


Every business transaction has minimum two parties that is a buyer and a seller. Business is nothing but a contract or an agreement between buyer and seller.

7. Connected with production


Business activity may be connected with production of goods or services. In this case, it is called as industrial activity. The industry may be primary or secondary.

8. Marketing and Distribution of goods


Business activity may be concerned with marketing or distribution of goods in which case it is called as commercial activity.

9. Deals in goods and services


In business there has to be dealings in goods and service.
Goods may be divided into following two categories :-
  1. Consumer goods : Goods which are used by final consumer for consumption are called consumer goods e.g. T.V., Soaps, etc.
  2. Producer goods : Goods used by producer for further production are called producers goods e.g. Machinery, equipments, etc. Services are intangible but can be exchanged for value like providing transport, warehousing and insurance services, etc.

10. To Satisfy human wants


The businessman also desires to satisfy human wants through conduct of business. By producing and supplying various commodities, businessmen try to promote consumer's satisfaction.

11. Social obligations


Modern business is service oriented. Modern businessmen are conscious of their social responsibility. Today's business is service-oriented rather than profit-oriented.

Turning Information into Visualization World Business

In our work at World Business Chicago and on the Plan for Economic Growth and Jobs we are constantly sifting through mountains of data, distilling it and presenting the insights gleaned from it to numerous stakeholders across the region and beyond. Effective information design is crucial to our work but it can also be very time consuming when only standard tools like Microsoft Excel and PowerPoint are available.
This is why we are excited that think-cell software has agreed to provide their "chart" software to us free of charge.

Think-cell chart will allow the World Business Chicago team to quickly and efficiently create professional charts and graphics for our numerous presentations.
It will also allow us to produce clear project plans in far less time than would otherwise be possible.
This beneficial partnership will ultimately increase the effectiveness of our efforts to grow the economy in the Chicagoland region.

Creating Welath: Growing Local Economies with Local Currencies by Gwendolyn Hallsmith & Bernard Lietaer - Book review



Creating Wealth

Growing Local Economies with Local Currencies


By: Gwendolyn Hallsmith, Bernard Lietaer

Published: May 1, 2011
Format: Paperback, 288 pages
ISBN-10: 0865716676
ISBN-13: 978-0865716674
Publisher: New Society Publishers












"Wealth is more than the accumulation of money and resources, and it can be generated in ways other than through conventional financial means", write sustainable development expert Gwendolyn Hallsmith, and leading authority on complementary currencies Bernard Lietaer, in their visionary and very revolutionary book Creating Wealth: Growing Local Economies with Local Currencies. The authors describe how troubled communities face a mismatch between their many needs and their already existing but underutilized resources, and propose alternate systems of exchange for those communities.



Gwendolyn Hallsmith (photo left) and Bernard Lietaer understand that the conventional monetary and financial system is not working well for all communities. The authors recognize that many individual and community needs are unmet, despite an abundance of resources within that same community. The authors propose a transformation in both the thinking about wealth, and the implementation of alternative community based systems of exchange to meet local needs. To truly embrace the wealth of our communities and of society as a whole, the authors suggest a reconsideration of an older concept of wealth as one of well-being. They also provide ideas for alternative financial systems to meet that new definition of personal, community, and societal well-being as real wealth.



Bernard Lietaer (photo left) and Gwendolyn Hallsmith offer a fresh way of considering wealth beyond the current conventional ideas. With an examination of real community and societal wealth, as seen through a new vision of wealth, creative exchange systems can be developed to improve the quality of life for people. The authors make clear that wealth creation cannot be separated from human development.

For the authors, human capital represents the ongoing development of people's educational levels and health standards. With an enriched emphasis on societal needs, a culture of deeper personal relationships can develop, increasing what the authors call social capital. Through improved conflict resolution within communities, where people feel a sense of equity and empowerment, a just and peaceful society will result. The new empowerment will also improve the institutional capital of the community, building a new legal framework.

For me, the power of the book is how Gwendolyn Hallsmith and Bernard Lietaer combine their visionary theory of community and societal wealth with practical systems of exchange for implementing the proposed concepts. Like a healthy forest, the many financial systems proposed by the authors provide balance and stability, as well as alternative forms of transaction completion.

The current financial system, while highly effective in many areas, exists as a one size fits all concept that doesn't work for everyone. The authors provide case study evidence of their concepts, including alternate local currencies, barter, and time banks, in action and functioning well by meeting the real needs of communities. The very way of thinking of wealth as one of well-being for people, communities, society, and the environment changes the financial equation to one that empowers people to solve their own problems and develop their own lives.

I highly recommend the groundbreaking and provocative Creating Wealth: Growing Local Economies with Local Currencies by Gwendolyn Hallsmith and Bernard Lietaer, to anyone seeking an alternative, yet community based system for meeting real needs, and creating overall well-being. This book will change the way a person thinks about the existing financial system, and of conventional ideas of money and wealth, and what those terms really mean for people.

Read the eye opening and fresh thinking filled book Creating Wealth: Growing Local Economies with Local Currencies by Gwendolyn Hallsmith and Bernard Lietaer, and discover the many personal and societal empowering alternative systems for available community resources to be harnessed to meet real needs. This transformational book will lead to real wealth, personal well-being, and community development, even if only a few of the suggested are implemented in a community.

Sixty-Seconds to Yes! by Don Spini - Book review




Sixty-Seconds to Yes

A Powerful Method for Sales and Influence


By: Don Spini

Published: May 24, 2010
Format: Hardcover, 158 pages
ISBN-10: 1935723057
ISBN-13: 978-1935723059
Motivational Press, Inc.











"Your success should be a byproduct of the good you do for others, not the reason for the good you do for others", writes successful sales professional and sales manager Don Spini, in his very hands on and positive results oriented book Sixty-Seconds to Yes: A Powerful Method for Sales and Influence. The author describes the most important characteristic, shared by successful and wealthy people, is they are top sales professional who are the most influential people in their chosen industries.

Don Spini makes an important distinction between being successful and being wealthy. It is possible to be highly successful, but lack real wealth and influence. A professional athlete may be highly successful in their sport, but it's the team owner who has real wealth and influence. The author points out that everyone, even those who aren't celebrities, possesses the innate ability to become personally wealthy and develop their personal leadership skills. For Don Spini, the key to wealth and happiness is developing strong personal communication skills. Don Spini provides evidence that becoming a master at sales and influence are the only real path to achieving wealth and security.



Don Spini (photo left) understands that superior communication skills are critical for conversations and for influencing other people. The author points out that there are three basic communication encounters and their importance for achieving influence:

* Casual conversation which is low level for influence
* Exchange of information and direction for a higher level of influence
* Buy-Sell encounter with the highest influence potential

Don Spini guides the reader through the critical decision process, as the focus and emphasis is placed on the buyer. The author describes how to influence a win/win decision on the part of the buyer to help both parties achieve success and build their wealth. The key is within the communication abilities of the influencer.

For me, the power of the book is how Don Spini presents his concepts in an easy to follow and understand format. Through the vehicle of a sales professional moving through the sales process, the author provides illustration of the principles of mastering influence in action. Don Spini shares a step by step process for learning and mastering influence. The book is a very user oriented style that is structured like a workbook, helping the reader learn, study, and practice the stages of influence development. The chapters are structured to enable review, and the important points of each chapter are highlighted to assist in the study and review process.

I highly recommend the very engaging and highly practical book Sixty-Seconds to Yes: A Powerful Method for Sales and Influence by Don Spini, to anyone seeking a clear and concise guide to developing their communication skills and for mastering influence. The author demonstrates clearly the importance of communication skills, as the key to developing influence, for increasing sales and building wealth.

Read the easy to understand and idea filled book Sixty-Seconds to Yes: A Powerful Method for Sales and Influence by Don Spini, and discover advanced techniques for developing, practicing, and enhancing your communications abilities. This book will transform you into a superior sales person, and a master influencer.

Don Spini: Sixty-Seconds To Yes! - Blog Business Success Radio

Listen to Wayne Hurlbert on Blog Talk Radio



Successful sales professional, sales manager, and author of of the very hands on and positive results oriented book Sixty-Seconds to Yes: A Powerful Method for Sales and Influence, Don Spini, describes how simply knowing what people want to buy will make you successful, but knowing why they buy will make you wealthy. The wealthy are the top sales pros and most influential people in their industry, and Don Spini shares how to master that sales and influence. He provides the simple yet powerful methodology for achieving wealth through mastering influence.

This simple yet powerful methodology shows sales professionals how to create extreme interest in their product, service or ideas before they talk about their product, service or ideas. What his clients discovered is the methodology and skills were relevant in all aspects of their lives, not just in front of buyers. His participants came away with confidence in handling objections and conflict, directly resulting in better relationships, higher closing ratios and more revenue.

Don Spini is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Tuesday, September 20, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Successful sales professional, sales manager, and author of of the very hands on and positive results oriented book Sixty-Seconds to Yes: A Powerful Method for Sales and Influence, Don Spini, describes how simply knowing what people want to buy will make you successful, but knowing why they buy will make you wealthy. You will learn:

* Why success and wealth are two very different concepts

* Why strong communication skills will help you master influence

* What are the three basic communication forms

* How influencing others leads to both success and wealth



Don Spini (photo left) personally conducts over 150 sales training sessions per year, making him the top sales coach in the nation. Don has been a successful sales professional and sales manager for the past 25 years, focusing primarily on the financial services and corporate insurance industry. Fed up with the poor quality and content of available sales training for his teams he designed in 1995 what is known today as The PRO Force Sales Mastery and Influence "Sixty-Seconds to Yes" workshop.

This simple yet powerful methodology shows participants how to create extreme interest in their product, service or ideas before they talk about their product, service or ideas. What his clients discovered is the methodology and skills were relevant in all aspects of their lives, not just in front of buyers. His participants came away with confidence in handling objections and conflict, directly resulting in better relationships, higher closing ratios and mhttp://www.blogger.com/img/blank.gifore revenue.

The program became so popular that Don retired from corporate America at age 46 and started his own sales training company, Team PRO Force headquartered in Orange County CA. In less than a year his program became the number one sales training program in the market. Today Don has a team of sales professionals, consultants and trainers in seven locations marketing the program to companies and individuals across the U.S.

My book review of Sixty-Seconds to Yes: A Powerful Method for Sales and Influence by Don Spini.

Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.

BlogTalkRadio.com

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

Add to iTunes

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with successful sales professional, sales manager, and author of of the very hands on and positive results oriented book Sixty-Seconds to Yes: A Powerful Method for Sales and Influence, Don Spini, as he describes how simply knowing what people want to buy will make you successful, but knowing why they buy will make you wealthy. The wealthy are the top sales pros and most influential people in their industry, and Don Spini shares how to master that sales and influence. He provides the simple yet powerful methodology for achieving wealth through mastering influence.

This simple yet powerful methodology shows sales professionals how to create extreme interest in their product, service or ideas before they talk about their product, service or ideas. What his clients discovered is the methodology and skills were relevant in all aspects of their lives, not just in front of buyers. His participants came away with confidence in handling objections and conflict, directly resulting in better relationships, higher closing ratios and more revenue on Blog Business Success Radio.

Brand Atlas: Branding Intelligence Made Visible by Alina Wheeler & Joel Katz - Book review




Brand Atlas

Branding Intelligence Made Visible


By: Alina Wheeler, Joel Katz

Published: March 29, 2011
Format: Hardcover, 144 pages
ISBN-10: 0470433426
ISBN-13: 978-0470433423
Publisher: John Wiley & Sons, Inc.












"Brands have become the global currency of success. Emerging markets, corporations, communities and individuals are leveraging their brands to gain a transcendent advantage in the marketplace", write branding dynamics professional Alina Wheeler, and information design expert Joel Katz, in their big picture overview and visionary book Brand Atlas: Branding Intelligence Made Visible. The authors provide a multi-faceted and multiple layered approach to navigating the overall brand landscape, through a radical remapping of the entire branding world.



Alina Wheeler (photo left) and Joel Katz present a graphic laden approach to the world of brands, with an eye to exploring the touch points of brands in relationship the market. In the fast paced and rapidly evolving global economy, brand managers are faced with ever more and difficult challenges. Because a brand is such a critical and valuable asset to any company, brands must be managed to achieve measurable and sustainable results.

The authors describe the the best processes, the right tools, and ways of thinking to maximize brand effectiveness in a very dynamic international marketplace. For the authors, brands are a global symbol of success, and it's essential for brand managers to position brands as irreplaceable, even in a market filled with alternative product choices.



Joel Katz (photo left) and Alina Wheeler recognize that global companies are leveraging their brands to create a competitive advantage in worldwide markets. The authors point out that a brand must be positioned to be irreplaceable for customers, whether the brand represents a product or service, as the myriad of alternatives are seeking that same brand transcendence.

The authors provide three overall objectives for the book and how they describe the global brand landscape:

* Brevity: Illustrating the brand essence as understandable for everyone
* Synthesis: Combining ideas from leading thinkers with observed market dynamics
* Clarity: Demystifying the concept of branding through simple but incisive ideas

The author divide their brand atlas into four major continents. Those divisions are as follows:

* Dynamics: Brand landscape
* Intelligence: Brand basics
* Drive: Brand management
* Details: Brand practices

For me, the power of the book is how Alina Wheeler and Joel Katz provide a very easy to follow and understand format for navigating the world of brands. The generous use of graphics offers strong visual illustration of the branding concepts presented by the authors. The book is divided into logical sections that share different aspects of the overall branding landscape. The authors bolster their insights into brands, and their global importance, with interviews and ideas from branding thought leaders around the world. The vary format of the book emphasizes the dynamism of branding and their critical importance for companies.

I highly recommend the concise and well presented book Brand Atlas: Branding Intelligence Made Visible by Alina Wheeler and Joel Katz, to anyone seeking an idea filled and profusely illustrated guide to the ever changing and evolving world of international brands. This book will guide the reader through the often complex and intricate brand concepts and processes in an easily digestible and readily understood format.

Read the well organized book and valuable guide book Brand Atlas: Branding Intelligence Made Visible by Alina Wheeler and Joel Katz, and discover the fascinating and often challenging world of international brands. This book will make understanding the global brand dynamics more approachable and lead to fresh conversations about brands and their overall global impact and importance.


*

Alina Wheeler: Brand Atlas Branding Intelligence Made Visible - Blog Business Success Radio

Listen to Wayne Hurlbert on Blog Talk Radio



Branding consultant, thought leader and co-author of big picture overview and visionary book Brand Atlas: Branding Intelligence Made Visible, Alina Wheeler, describes how not only companies, but also countries, communities, and individuals, are leveraging their brands to gain a huge advantage in the marketplace. Alina describes the most important and leading edge brand concepts that are transforming branding everywhere. With the twenty-first century consumer enjoying unprecedented power, brand builders need to stick to the basics of their brands, while remaining calm in a rapidly changing world. Learn how to seize those unique and profitable brand opportunities when they arise.

Alina Wheeler is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Thursday, September 22, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Branding consultant, thought leader and co-author of big picture overview and visionary book Brand Atlas: Branding Intelligence Made Visible, Alina Wheeler, describes how not only companies, but also countries, communities, and individuals, are leveraging their brands to gain a huge advantage in the marketplace. You will learn:

* Why brands are so critical to business success in a global economy

* How a great brand transcends borders, global customers, and the competition

* How to establish a transcendent global brand

* How to achieve brand success in a dynamic and rapidly changing marketplace



Alina Wheeler (photo left) engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences at every touchpoint. Designing Brand Identity, now in its third edition, is the first book to deconstruct the branding process into a universal, five-phase methodology.

Her signature mantra is "Who are you? Who needs to know? Why should they care? How will they find out?" Her new book Brand Atlas: Branding Intelligence Made Visible is a collaboration with Joel Katz, world renown information designer. Brand Atlas reinvents the paradigm of a business book, and illuminates fifty-five brand topics.

My book review of Brand Atlas: Branding Intelligence Made Visible by Alina Wheeler and Joel Katz.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

BlogTalkRadio.com

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

Add to iTunes

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with branding consultant, thought leader and co-author of big picture overview and visionary book Brand Atlas: Branding Intelligence Made Visible, Alina Wheeler, as she describes how not only companies, but also countries, communities, and individuals, are leveraging their brands to gain a huge advantage in the marketplace. Alina describes the most important and leading edge brand concepts that are transforming branding everywhere. With the twenty-first century consumer enjoying unprecedented power, brand builders need to stick to the basics of their brands, while remaining calm in a rapidly changing world. Learn how to seize those unique and profitable brand opportunities when they arise on Blog Business Success Radio.